Digital Marketing: Trends and How it plays the biggest role in thriving a company today

Digital Marketing is growing more than ever. See how the marketing landscape has changed in detail.


Digital Marketing is the most growing marketing trend worldwide and Nepal is also catching up rapidly. In recent years, Nepal has excelled in digital marketing in many forms such as

  • Mobile Marketing ,
  • SMS Marketing,
  • Social Media marketing,
  • Influencer marketing,
  • Search engine optimization,
  • Google AdWords etc.

They reach their audience via platforms like Search Engines, Social media, Podcasts, Video vlogs, Display ads, Blogs, Websites etc.

There are mainly 4 types of ad formats that are popular in Digital marketing. They are

  • Search ads
  • Banner ads
  • Video ads
  • Audio ads

Which are targeted to mobile and desktop platforms.

Such marketing medium are seen to be used by different kind of organizations including NGOs, INGOS , Government agencies, Private Business firms, SME etc. Approximately 20% of the total marketing budget on average is spend on it.

There are many companies right now which serve digital ads via social media platforms and provide different analytical data to the Business houses. It helps business houses reach its audience and maintain brand image while also giving opportunities to Nepalese youths to create and get jobs in this sector.

With Perks comes drawbacks too, which cannot be ignored. There are complaints about lack of quality in digital marketing service agencies, high charge for Facebook ads and many more. There is a huge knowledge and trust gap between the marketers and customers in digital marketing. There is a lack of information that one needs to have while performing digital ads and selecting agencies.

Here is what you should be careful about while selecting agencies and spending on digital ads:

  • Do a proper inquiry on what kind of platforms is suitable for your business i.e. (Facebook, Instagram, Google ads etc.)
  • The type of ad format
  • What type of KPI’s (Key performance Indicators) are you selecting,
  • What are the conversion goals?
  • How do they track conversions?
  • Are there proper reporting provided? And so on..

This communication will also help create a good relation between the marketers and clients. It would also help the industry improve its standard practice of working.

With the growth of Digital marketing different range of trainings and courses are available for interested individuals. A digital marketing course may include things ranging from SEO tools and training, Google Display advertising and AdWords, Basics of Analytics, Search Marketing, E-mail Marketing etc.

According to Youman Maharjan, A Senior Digital Marketing Professional and Business Intelligence Analyst at Agile IT Solutions, “Students have to be wise while deciding what type of institution they are deciding to join.

  • If the institution teaches digital marekting as boosting ads then may be that information would not be much helpful to start a career in the industry.
  • There needs to be proper base developed about each aspects of marketing and the practical implementation needs to back it up. For this I would like to suggest students to read proper books and watch videos from authentic marketers on what to learn while learning digital marketing and whether the chosen institution provides it.

Digital Presence is very important for companies today as more people consume content through digital medium today. A good social media ad campaign can result in high revenue generation and make a brand well known. Similarly you might have seen celebrity showing off certain branded products through their Facebook or Instagram page which is called influencer marketing and It boosts sales and brand image to a greater extent.

Here are some interesting facts you should know about digital marketing in 2018

  • In a study (done by an airline company) that examined the impact of Celebrity endorsers’ characteristics on the brand, it found that trustworthiness was related to consumer’s positive association.
  • There has been a 50% increase in digital marketing budget compared to 2016 according to MarketingCharts.

  • Better content can drive traffic to a blog by up to 2,000%.
  • Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic
  • Search engines drive 93% of all website traffic
  • Close to half the world’s population (3.03 billion people) are on some type of social media.
  • 64% of online shoppers say that a video on social media helped them make their decision.
  • 59% of adults between 18 and 29 are using Instagram.
  • 80% of social media content is being accessed via mobile device.
  • Digital marketing software is projected to total more than $32 billion in 2018 with expected revenue at $65.9 billion for mobile ads alone..
  • 73% of people describe ads taking over the entire screen as ‘highly annoying.’
  • Location-specific ad campaigns are20 times more effective than traditional banner ads.
  • B2B marketers are convinced blogging is their most important type of content (43%) while B2C marketers are convinced visual content is more important (45%).

  • The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%).
  • Better content can drive traffic to a blog by up to 2,000%.




What are your thoughts on it?